Here’s a tip if you own a products based business and you

Here’s a tip if you own a products based business and you sell via your website.

Don’t allow folks to leave reviews on your website. It’s fine when they review on Amazon or Home Depot or wherever. But why let a tiny minority of (usually ignorant) people tarnish your brand?

Most bad reviews are either from people not understanding the product before buying or of something outside your company’s control like shipping delays.

Here’s an exercise for you:

Don’t think of a pink elephant.

Are you thinking of a pink elephant? But I just told you not to think of one. Because the only way to not think of a pink elephant is to not mention it in the first place.

Same with reviews, if you don’t present them on your website, most folks won’t look for them.